Archive for October, 2011

The first cases of the Genesee Heritage Collection variety pack are delivered to a few select bars in Downtown Rochester NY by Horse and Carriage.

I couldn’t believe my ears when I heard that Genesee was bring back the iconic 12 Horse Ale, not to mention that they marked the occasion by delivering it by horse drawn carriage to a few select bars in downtown Rochester, NY. The beer was originally introduced in 1933 and was last on store shelves in 2003 when it was pulled due to lack of sales. It was delivered to Salinger’s Bar around lunch time today in the new Genesee Heritage Variety Packs. The pack features Genesee Lager, Cream Ale and of course 12 Horse Ale all in vintage style stubby glass bottles. ¬†As a collector of NY breweriana 12 Horse has always been one my favorite brands so I was thrilled to get to try it and see it being produced once again. Here’s to hoping it catches on and sticks around for while. The Heritage Variety Pack are a limited release and should be hitting store sometime very soon. Try some while you can or better yet share some with your friends and family and see what stories or memories they have of this iconic brand. Cheers!

The new 12 Horse Stubby bottle and a 1930's era 12 Horse Tray from my personal collection.


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